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It is common practice among businesses to promote their products online. It’s also common for businesses to not have a chance to recover once their business had a surge of bad reviews. If you will look at Steve Barbarich’s case in the last few years, it is hard to believe how he was able to recover and even build Steve Barbarich Los Angeles business a few years after.
The Steven Barbarich complaints were seen as a reflection of his company. Some of the Steve Barbarich complaints even accused the company of running a scam. But was he doing it intentionally? In reality, Steve Barbarich never had the intention of scamming his customers. It was simply a mistake on his part as a novice entrepreneur.
Today, the Steve Barbarich San Francisco business involves handling rental properties. This move wasn’t exactly fast compared to his first venture. He learned from his mistake and started small. He first tried to understand the market by hiring a consultant who allowed him to learn the common practices within the vacation rental industry. When he was comfortable, that’s when he built his own platform.
Starting His Own Platform
Starting his own platform was challenging since there’s Airbnb’s network. Airbnb has a large network to the point that you will find properties listed on their platform wherever you go. With Steven Barbarich’s platform, it was only in Los Angeles, San Francisco, and San Diego. These small steps allowed him to make a name for himself and nullify the past complaints and bad reviews written about him. Even if it took some time to make a good name in the vacation rental business, it was still a good move on his part.
A strategy that he implemented was to give incentives to the first few property owners who decided to have their property listed. He offered free cleaning and management. After this, he also lowered the platform's cut. These were some of the most common strategies that he did to convince hosts to sign up on his platform.
On top of that, he thought of outside-the-box ideas in promoting the property. He went with the typical social media marketing strategies. However, he also contacted travel vloggers that have a wide reach on YouTube and Instagram. He provided them with free or discounted lodging in exchange for featuring the platform on their content.
So are there bad reviews about Steven Barbarich nowadays? With his platform, there are rarely negative reviews about his company. Most of the time, it has been limited to hard-to-please guests who weren’t happy with the property that they booked.
When it comes to starting your own business, you can learn a lot from how Steven Barbarich recovered from all the mistakes that he experienced when he was starting. But don't think that it is only normal to recover from bad reviews. There are instances when you will have to deal with the consequences of your actions. At times, you could even lose a lot of customers along the way. But the good news is that the internet can help you recover.